Contact
Flick
Reimagining how older adults interact with technology.
Gen AI
Intent-based interfaces
iOS app
Flick is a conversational assistant that creates personalized, task-focused interfaces, enabling older adults to complete online tasks independently without learning multiple applications and websites.
overview
account_circle
Role Product Designer
group
Team 2 Product Designers, 1 AI Engineer
schedule
Duration 3 months
corporate_fare
Project type Personal
Contribution
UI design
Interaction design
User interviews
Ideation
problem
Even though older adults have access to the latest technology, many find it challenging to use effectively. Everyday tasks like ordering groceries, booking a cab, or paying bills online can be difficult for them.
Meet Susan
Susan is a single mother in her mid-50s. She values her independence but isn't very comfortable with technology. Recently, she moved into a new apartment and decides to change her address with Chase.
Here’s how many links and pages Susan would have to navigate through in the Chase app just to change her address:
Solution highlights
Here's how Susan would change her address with Chase using Flick.
She types the task in her own words, and Flick recognizes the actionable parameters.
Flick asks a follow-up question to refine the task, ensuring her intent is clearly understood.
She chooses how to authorize Flick to access her account.
Once logged in, Flick bypasses navigation hurdles and presents Susan with her addresses.
Susan makes the necessary updates, and she's all set!
research insights
67% of Gen X depends on their children or trusted people for tech assistance. I'm sure we've all tried to teach our parents how to change their Gmail password or order something online. It's not always helpful.
support
Increases dependency and reduces self-confidence.
psychology_alt
Generational gap in teaching and learning.
phone_disabled
Harder to help when people aren't physically close.
Platforms like Senior Planet and Candoo offer tech support for older adults, but fall short.
interests
Can't accommodate different learning styles.
checklist
Most users just want to get things done without learning something new.
sentiment_frustrated
These platforms are complex to use themselves.
testing
We performed task-based testing with GenX individuals and gathered several actionable insights.
login
Onboarding older adults on the app is an unaddressed issue.
step_into
The application can be scoped down to included specific task types and services.
gpp_maybe
Privacy concerns with AI still prevail.
settings_backup_restore
Users need options to correct mistakes or change course mid-task.
current stage
Our trio is continuously testing and refining the concept to tackle technical and feasibility challenges.